brand refresh

My role: Art Director/Graphic Designer, responsible for creating and implementing a refreshed Milkweed identity system. The refresh did not include updating the original illustration because the butterfly mark has been an integral part of Milkweed since its beginning. It included updating the typography, color use, grid system, and brand guide. Milkweed now has templates for marketing materials, staff training, updated signage, print materials, a library of assets, and a streamlined process.

Graphic Designer: Tracy Kompelien

Collaborators: Katie Hill & Mary Austin Speaker

Vinyl Production & Installation: Pat Gorman & Ricky Bury, Vital Signs

Photography credits: Tracy Kompelien