rebranding
Minneapolis Institute of Art
My role: Lead Graphic Designer, responsible for implementing and updating the new Mia identity, supported by input from the Head of Design & Editorial and the D&E team. This project included championing the brand for staff and board buy-in and re-creating the brand guide to better serve the organization’s needs. Next, implementation of the brand began with the museum’s architectural spaces and continued through tactical offerings for greater consistency of Mia brand materials.
Please note: The Mia logo was designed by Michael Bierut and the design team at Pentagram.
Head of Design + Editorial: Peggy Martin
Graphic Designer: Tracy Kompelien
Editor: Diane Richard
Sign Production & Installation: Pat Gorman & Ricky Bury, Vital Signs
Photography credits: Tracy Kompelien